http://www.youtube.com/watch?v=VwfLrvJVOt4 This advert for ISAs  is not only ,in my opinion, completely wrong for the target market it also looses its purpose as the bank in question can not often be remembered but just the emotional response of one being  irritated is recalled. This annoyance stems from the combinations of terrible acting by the two "radio presenters" and also the corny attempt and introducing the Vanilla Ice classic into the scene changing the words to "ISA ISA Baby " . Why I as myself with such classy adverts for banks such as HSBC and Lloyds , can Halifax simply not produce something, anything better?